Many companies have been led to believe that conversion attribution is merely a nice-to-have data set that only affects the marketing department. There’s no reason the C-suite should even look at ...

An old cliché in business technology says “nobody ever got fired for hiring IBM.” IBM was the original example, but in the years since people replaced IBM with Microsoft, Xerox and a number of other ...

Chief Marketing Officer, Infosys. Sharing ideas to balance the science of marketing effectiveness with the art of humanizing the brand. There isn’t a marketer among us who doesn’t remember the four ...

Standing out to the C-suite is vital, because the execs there hold much of the decision-making power in an organization. They are also the most frequently targeted audience in multichannel campaigns.

SAN FRANCISCO--(BUSINESS WIRE)--Akia, the premier guest journey platform, announces new email and SMS marketing capabilities designed to maximize direct bookings. This Marketing Suite seamlessly ...