Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.

I will keep sharing materials from my online course on Udemy.com called The Marketing Plan Seminar, allowing my followers to understand the type of consulting work I can offer. If you can’t wait for ...

Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your ...

There’s no question that most entrepreneurs thrive on action. But as the Roman philosopher Marcus Tullius Cicero so aptly put it: “Before beginning, plan carefully.” Careful planning is precisely the ...

Although the two terms are often used interchangeably, sales plans and marketing plans are not identical. Marketing plans are all about identifying your business' target market and creating strategies ...

Marketing strategies give your small business a direction toward effective promotion. Marketing strategies differ from one business to the next and should be customized to suit the needs of the ...

Roshni is the CMO of Foxquilt Insurance and Founder of Prosh Marketing, specializing in Go-To-Market strategies for technology startups. Developing a marketing plan for your company ensures you have a ...

Accountability is not, and should not be, unique to marketing. It exists in all professions. Physicians are accountable for their diagnoses, assistants are accountable for the messages they route, ...

There is no hotter topic in marketing right now than artificial intelligence (AI) and specifically, ChatGPT. At a recent digital marketing conference I attended, the topic came up repeatedly in ...