Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...

Pratt’s Communications and Marketing division (PCOMM) collaborates with internal and external partners to provide expertise and direction for all materials related to brand, reputation, stories, ...

Last year, 2023, will be known as the year that artificial intelligence entered the chat and dominated the conversation. Higher ed has been no exception—from the classroom to HR to admissions, ...

Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging ...

Marketing communications have evolved from traditional, one‐way advertising methods into a dynamic, integrated discipline that underpins the strategic positioning of brands in an increasingly ...

Liz Simmons is an education staff writer at Forbes Advisor. She has written about higher education and career development for various online publications since 2016. She earned a master’s degree in ...

Jeff Tompkins is a writer and teacher of English as a Second Language living in New York City. He was born in Hartford, Connecticut, in 1967 and was educated at Brown University and University College ...

At the University of Dayton, we have an incredible story to tell. And it's important that when we speak about ourselves, we speak with one voice. We need to speak in a way that makes others understand ...