Add Yahoo as a preferred source to see more of our stories on Google. Looking for the best products possible to create a viable base for your makeup look? You don't have to spend an arm and a leg to ...

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As a makeup artist, I like to use some drugstore products that feel more expensive than they are. I find that the L'Oreal Lash Paradise mascara gives lashes volume without clumping. The ELF liquid ...

e.l.f. specializes in affordable beauty products, offering a wide range of makeup and skincare items at budget-friendly prices. The company practically does not spend on traditional marketing and ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? Makeup products go viral every day, but as many beauty lovers have learned ...

5 Trending Makeup Products Loved by Influencers: A Complete Kit With Minimal Items Makeup routine doesn’t need to have ...

Feb 4 (Reuters) - Elf Beauty raised its annual sales and profit forecasts after beating Wall Street estimates for third-quarter results on Wednesday, as demand for its affordable cosmetics stayed ...

e.l.f. Beauty (ELF +10%) is adding to its cosmetics war chest with a cash-and-stock deal to acquire Naturium, a fast-growing skin care brand for $355 mln. Our first thought is that ELF has come a long ...