Is there such a thing as good MFA? After being demonized in the ANA’s transparency report last summer – which found that 15% of global ad spend goes to made-for-advertising (MFA) sites, often ...
A master of fine arts in creative writing, or MFA, can make a huge difference in a writer’s career. First and ...
Forget what you know about “made for advertising.” There’s a push now to redefine MFA as “made for arbitrage.” Despite the backlash against MFA websites, there is still no industry standard to define ...
The ad industry is railing against online publishers that get visitors largely by advertising clickbait headlines around the web, then turn a profit by serving a barrage of ads to anyone who bites.
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