Whether you love a loyalty discount at the supermarket or frequently forget your loyalty card, loyalty programs (LPs) can be ...

Customer loyalty feels more elusive than ever before—yet it’s never been so crucial for businesses. Across industries, companies are on a constant search for strategies that promote sustainability and ...

Guests don’t just want freebies, they want recognition, personalization and an overall great experience as part of their ...

In light of economic crises and predictions of a recession, companies are trying to save money and optimize loyalty programs. My marketing technology company, Mindbox, has launched hundreds of ...

As consumers redefine what value means to them, brands can differentiate themselves not only through competitive pricing and strong products, but also through loyalty programs that deepen engagement ...

Customer choice is endless and acquisition costs are at an all-time high, so it makes sense that marketers are turning to customer loyalty programs to stand out. But these programs aren’t a silver ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Customers aren't the only ones who love loyalty programs -- marketers love them, too. Loyalty programs drive customer retention, which can help organizations generate revenue, increase referrals and ...

Loyalty programs have come a long way from punch cards and frequent flyer miles. With access to increasing amounts of data, companies have the opportunity to create more meaningful connections with ...

When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically ...

Frequent flyer status no longer holds much weight when it comes to airline loyalty programs, it's all about how much you actually spend.

Businesses launching loyalty schemes in the KSA face a complex web of regulatory requirements spanning data protection, consumer protection, ...