Loyalty cards are one tool in the small business marketing arsenal. These cards are designed to encourage repeat business by offering rewards for customers who return again and again. Loyalty cards ...

Add Yahoo as a preferred source to see more of our stories on Google. Is it time to give up your travel rewards program? That's not a theoretical question for Karin Kemp, a retired graphic designer ...

Forbes contributors publish independent expert analyses and insights. I write about the broad intersection of data and society. One of the most controversial questions of the digital age is how much ...

Most major supermarket chains and restaurants have loyalty schemes that, if used correctly, can help save customers a significant amount of money each week. Loyalty schemes date back to 1958, when ...

Signing up for grocery store loyalty programs seem like a smart way to save, but there's more happening behind the scenes than shoppers realize.

The majority of shoppers in the UK are members of a loyalty scheme - it's become an integral part of getting everyday goods at reasonable prices. Data from the Competition and Markets Authority (CMA) ...

Add Yahoo as a preferred source to see more of our stories on Google. Some 97% of shoppers are a member of at least one supermarket loyalty scheme such as Tesco's Clubcard, according to government ...