Every day, thousands of new parents leave the hospital with a little one in their arms for the very first time. And by that point, most of those babies already have a name and their birth certificate ...

How do you keep a customer? With the help of loyalty. However, loyalty is one of those words that are frivolously thrown around left and right. What does loyalty truly mean, when it comes to your ...

We show loyalty to our parents, our partners, and our best pals. And, of course, our furry friends. But if someone asked you to capture that emotion in words, what would you say, exactly? If you’re ...

The Urban Dictionary defines loyalty as making something or someone a priority, and doing so in small and discrete but meaningful ways, staying true to them even when other things call their attention ...

As consumers, we’ve been told for years that to be considered ‘loyal,’ we must collect and redeem points — and ultimately feel rewarded. However, these schemes often create a dependency on discounts ...