As someone that works in branding and positioning-this is going to sound insane-but you shouldn’t care that much about your name or your logo in the beginning. Not because it doesn’t matter, it ...
Zomato's logo-free 18th birthday newspaper ad sparked a guessing game among readers, prompting debate over brand recall, ...
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Heinz just won the logo-less advert trend
Condiment brand Heinz is known for its clever branding, often embracing the playful side of advertising. Its latest campaign might be its cheekiest yet, proving that Heinz ketchup is the perfect ...
CLEVELAND (AP) — The Cleveland Browns are shelving those classic logo-less orange helmets for three games this season. With a nod to their storied past, the Browns will wear white helmets for the ...
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