Levi's Stadium in Santa Clara, California, hosted its first World Cup match between Switzerland and Qatar this past Saturday. However, during the World Cup, it's not known as Levi ...

A giant white tarp draped over the iconic Levi's logo at a FIFA World Cup stadium was meant to make the brand disappear. Instead, it sparked one of the tournament's most talked-about viral moments.

The logo tee is the latest Levi’s icon to be reimagined by Beyoncé. On Monday, Levi’s and Beyoncé released their first product collaboration from their “Reiimagine” campaign. The pair of men’s and ...