You have an idea you cannot stop thinking about. You can already see the landing page, the product flow, the future users who “will definitely want this.” Then someone asks a simple question: “Who is ...

Too much of the startup world focuses on the mechanics of starting a business.Whilst it’s good to move fast and stay lean, it’s time we made our businesses more human and in the process gave them a ...

The Lean Launch Challenge was an educational and exciting experience! It has made us truly embrace the notion of "pivot." Halfway through the challenge, we pivoted from an idea for helping retailers ...