Email is still the cornerstone of business-to-business (B2B) marketing. According to recent research, 73% of buyers prefer it, which means it's not going anywhere. However, the same research shows ...

Most B2B companies have leaned too far in one direction. They either double down on outbound or rely solely on inbound — without realizing that a lopsided approach can stall growth. To keep your ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Lead generation as a concept is simple: Find buyers with a ...

I have the budget. Where should I spend it to ensure people show up?”I am Hakura Memori. I am a marketer who has been running ...

Valuable content is key to B2B lead generation. This article explores how to build trust and attract subscribers who convert into leads. This is an excerpt from the B2B Lead Generation ebook, which ...

Reddit (NYSE:RDDT) has introduced additional lead generation features for advertisers, including integrations with customer ...

You want to host a webinar, but you don't know how to decide on a theme. You can't create promotional copy that leads to ...

Marketo's comprehensive guide to all things marketing continues with this detailed look at lead generation. In today’s complex marketing climate, lead generation has become a popular strategy to help ...

It’s an open secret that B2B lead generation has some big problems. The sector has grown exponentially in recent years, with growth in self-service tech platforms and offshore telemarketing expanding ...

By leaning more into outbound B2B lead generation, you can reach out to each of those prospects individually with messaging personalized specifically to them. The benefit of that kind of targeted ...