A lead magnet is a free resource or deal offered by marketers to customers in exchange for their contact information. They are a tool for capturing leads and building a list of interested prospects.

In this guide, you’ll learn what makes a great lead magnet, who’s doing it right, and how to design your own highly effective lead magnets. A robust email list gives you access to a loyal, receptive ...

Lead generation for startups can be particularly expensive, especially if you think about the costs of putting up various landing pages, designing and creating lead magnets and the content around them ...

Jason Hennessey is the Founder and CEO of Hennessey Digital, and an SEO expert, author, speaker, podcast host and serial entrepreneur. JavaScript is disabled To ...

Designing a high-converting landing page can enhance your conversion rate by up to 300%. The key elements of a high-converting landing page include a hero image or video, a unique selling proposition ...

When someone clicks on an ad or a link, where they land often decides whether they sign up, buy, or bounce (leave the page). That’s why the type of landing page you choose when setting up a marketing ...

Do you spend enough time mapping out your lead generation entry points? Or perhaps it's more of an afterthought that comes along in the wake of creating an awesome lead magnet. It's OK if you do ...