Finding more money is the name of the game for college athletic departments right now, and LSU became the first school in the country to sell a lucrative asset. This is how.
National titles, Heisman winners and CWS appearances. Those are things that LSU athletics is known for. But there’s a new thing defining LSU sports.
LSU Athletics, in a precedent-setting, multi-year deal, has announced a first-of-its-kind jersey patch partnership with Woodside Energy, marking a significant milestone in the new collegiate model. As ...