Remember how Shell was trying to keep a good image through its partnership with Lego, the world’s biggest toymaker? Well, that is over now, as the Danish company just announced they decided not to ...

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A new ad by environmental group Greenpeace takes aim at Lego’s partnership with Shell by using the brand’s toys against itself. Called “LEGO: Everything is NOT awesome”, the two-minute video shows ...

Greenpeace’s long protest against Lego over its association with Shell seems like it’s finally paid off: Lego have announced that they do not intend to renew their agreement with the energy company ...

Denmark’s Lego has said it would not renew a branding contract with oil major Royal Dutch Shell in the wake of comments from environmental lobby Greenpeace saying the toymaker had fallen in with “bad ...

Environmental activists are throwing bricks at the Lego-Shell Oil partnership. Since 2013, the two Dutch companies have been engaged in a very lucrative cross promotional exchange — worth an estimated ...

Over 50 children gather outside Shell’s London headquarters to build three large Lego Arctic animals to protest against the use of the oil giant’s logo on the toymaker’s products. It comes after a ...