One of the key factors of included marketing is the capability to customise solutions based on purchaser emotions and emblem capability Integrated advertising campaigns provide manufacturers with an ...

With unlimited sources of content to sift and choose from, the average human can easily get distracted. That’s why today’s most successful advertisers embrace connected, creative marketing experiences ...

KFC is issuing a “battle cry” to its fast-food rivals with the launch of an integrated ad campaign, according to a press release. The campaign is timed to the introduction of the fried-chicken chain’s ...

Integrated marketing may not be the newest, shiniest concept, but it’s one that marketers should embrace and invest in (if you haven’t already). If growth and message consistency are important to your ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...