In my role as the lead of my company's data and analytics team, I've found that the balanced scorecard (BSC) has been an essential tool for providing clear, strategic alignment. While companies often ...

The balanced scorecard tracks all the important elements of a company’s strategy—from continuous improvement and partnerships to teamwork and global scale. And that allows companies to excel. by ...

Ongoing performance evaluations are just as important as the initial vetting process whenever a small business partners with an external marketing agency. A balanced scorecard approach to performance ...

CHARLESTON, W.Va. — Results of the first-ever West Virginia Schools Balanced Scorecard were unveiled during a meeting of the state Board of Education in Charleston, evaluating accountability ratings ...

Businesses establish a balanced scorecard to align all their company activities. This type of performance management framework adds non-financial measures to traditional financial metrics and gives ...

The balanced scorecard revolutionized conventional thinking about performance metrics. When Kaplan and Norton first introduced the concept, in 1992, companies were busy transforming themselves to ...

No matter how much we advocate the science of marketing, its art has not disappeared. Take the balanced scorecard, for instance. In the tradition of marketing creativity, a graphical document—the ...

For years, organisations have struggled with a familiar contradiction. Strategy is defined at the top, but execution is scattered across departments, spreadsheets and disconnected reporting cycles.

Kaplan, Robert S., and David Norton. "The Balanced Scorecard: Measures that Drive Performance." Harvard Business Review 70, no. 1 (January–February 1992): 71–79 ...