Elyse Flynn Meyer is the Founder of Prism Global Marketing Solutions, a HubSpot Diamond Partner & author of, Mastering Inbound Marketing. The goal of any marketing team is to grow revenue. Leveraging ...

Hubspot's massive 3,600-marketer study on the state of inbound marketing shows that blogging is quite possibly the most important thing a performance marketer can do. The only problem? Proving ROI is ...

Joe Chernov is vice-president of marketing at InsightSquared, a sales performance analytics company. Previously, he headed up content marketing at HubSpot and Eloqua. I invited Joe to Marketing Smarts ...

Opinions expressed by Entrepreneur contributors are their own. The B2B customer journey from visitor, to lead, to customer, to promoter is often broken down into four steps: attract, convert, close ...

The concept of a funnel is not foreign to seasoned marketers. For years, companies have touted different shapes of funnels, upside down funnels and even the death of the funnel. While the funnel view ...

For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...

The four-step process familiar to every marketer — awareness, interest, desire, action — is changing, in a big way. This infographic from advertising firm BIGSHOT Interactive illustrates inbound ...

Technology is continuously pushing the marketing industry to new extremes. The old-school marketers watched it happen decades ago with the invention of the telephone, followed by the rise of ...