Consumers love free samples. And while retailers and manufacturers recognize sampling as an important marketing strategy, until now few understood sampling’s effectiveness. PromoWorks commissioned an ...

Americans love French fries, but not all iterations of the fast food staple are created equally. A new study from Seating Masters claims to have determined America's most loved fast food fries, using ...

Burger King is preparing a multi-city sampling effort to promote its new BK Fresh Apple Fries product. Brand ambassadors will hand out samples of Burger King’s Apple Fries, as well as cards redeemable ...

Bags of Checkers/Rally's Famous Seasoned Fries in a freezer - The Image Party/Shutterstock Curly, crinkle, waffle, steak, shoestring, straight-cut. When Chowhound ranked thirteen varieties of frozen ...