An innovation conference here and a creativity seminar there. It seems that nearly every speaker at professional events tries to weave in the now omnipresent concepts of inventiveness, originality and ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Marketers will need to whip ...

Video above: How to be more creative while working from homeCreativity is a uniquely human quality that's difficult to define and, perhaps, even harder to objectively measure.Of course, that doesn't ...

Steven J. Tepper makes an excellent case for measuring the creative climate of colleges (“The Creative Campus: Who’s No. 1?,” The Chronicle Review, October 1). His essay reminds us that the spirit ...

In marketing, 'creative impact' was once too subjective to measure. But with modern AI solutions, creative efforts can now be effectively analyzed. As part of The Drum's Creativity in Focus Deep Dive, ...

Creativity is a uniquely human quality that’s difficult to define and, perhaps, even harder to objectively measure. Of course, that doesn’t mean that scientists haven’t tried, and a study published in ...