For 20 years, Dr. Harry Oken has heard patients? spout excuses like these for not joining a gym. Among the excuses: “I meant to call.” “I plan on joining next week.” “I will call tomorrow.” Now, Oken, ...

According to Truelist referral marketing stats, “People are four times more likely to make a purchase after a referral from a friend.” We trust our friends and what they tell us. So, when they hype up ...