"This new era demands new thinking. Brands need a strategic partner to help them navigate change and drive their business forward," says a just-released sizzle reel from WPP Group explaining the ...
Strategic advisory firm supports founders and C-suite teams seeking clarity, confidence and long-term success Toronto, Ontario--(Newsfile Corp. - February 19, 2026) - Nikki Stone, former Chief ...
TV’s annual “upfront” negotiations, when networks try to sell as many TV commercials as possible, is a tough, high-pressure moment. But here’s some relief for NBCUniversal, Disney and Paramount: They ...
The news that WPP was sunsetting the GroupM brand is not a shock. While still not officially confirmed, the marketing world is now seeking to understand one of the biggest (potentially) changes in ...
At a time when some speculate the agency holding company itself may be on the block, WPP this morning announced it has acquired data cleanroom InfoSum and is folding it into its GroupM media services ...
The WPP-owned advertising firm had committed to doubling the amount of money it allocates to women's sports earlier this year. By Alex Weprin Senior Editor Advertisers have bought in to women’s sports ...
In this episode of the MadTech Podcast, Grainne Reid, John Still, and Mat Broughton come together for an ExchangeWire team discussion looking at the latest headlines in media, marketing and ...
Does The W Stand For “Weak”? Last year wasn’t great for WPP, enough that the holdco’s shares dipped to a four-year low on Thursday after posting its 2024 results, Reuters reports. Excluding ...
GroupM has more than doubled its annual media spending on women’s sports following the launch of a dedicated marketplace for the category in March, according to a press release. The timeline beats the ...
The former London home of EssenceMediacom on Theobalds Road has a slightly forlorn air. A giant sign above the boarded-up, revolving-door entrance reads “General Demolition”, with the tagline ...
A former CEO within WPP Media is suing the media-buying subsidiary and its holding company, WPP, accusing it of wrongful termination, retaliation and violations of whistleblower protection laws in ...
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