Garnier BBDO head of strategy Gilda Valle, juror for The Drum Awards Festival Advertising category, explains why culture, courage and human instinct still drive standout work. “AI’s true value is the ...
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Why great advertising starts with clients
“Clients get the advertising they deserve.” – Sir John Hegarty. Every great campaign you’ve ever admired, the ones that didn’t just trend for a week but transformed brands for years, never started ...
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