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As Goop Kitchen arrives in New York, it turns its attention to the everyday choreography of New Yorkers balancing work, ...

The superstar and Goop Kitchen founder shares how she helps develop menus and where her California brand is going next.

Gwyneth Paltrow's Goop is phasing out its less expensive beauty offering, Good Clean Goop. Launched in 2023, the line was sold at Target and on Amazon. Goop has undergone a number of pivots since its ...

Gwyneth Paltrow’s famous lifestyle brand Goop is about to hit Sephora stores, marking the first time it has partnered with another retailer to sell items like its vitamin chews and body scrubs. Up ...

Stock up on celeb-used makeup, cooling bedding, and more before it’s too late ...

The fast-casual, clean-food concept that runs adjacent to Paltrow’s Goop debuts its first NYC outpost next week in ...

goop kitchen is available for delivery and takeout via order.goopkitchen.com and major third-party apps. The first, delivery-only location is opening in Midtown West on April 20th and will serve ...

Gwyneth Paltrow’s Goop brand has typically been synonymous with “exclusivity” and even “elitism.” But now, the actress is attempting to re-engage with everyday consumers by launching a new beauty ...

The name Goop is derived from Gwyneth Paltrow ’s initials. She gained fame in the ’90s as an actor, won an Oscar, and dated ...