When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

What are your career goals this year and for 2025? Do you want to work fully remotely? Looking to make more money and build your side hustle or freelance business? Hoping to climb the ladder in your ...

Google announced it is now moving the campaign goal metric in Google Ads to an easier location to find it. The score is being moved near your optimization score, so it is easier to locate. Google said ...

In a data-driven business landscape, leaders rely heavily on analyzing company metrics to make informed decisions. However, understanding the multiple factors and points to consider when interpreting ...

Trending Now: 5 Subtly Genius Moves All Wealthy People Make With Their Money Earning passive income doesn't need to be difficult. You can start this week. Financial goals are objectives that you set ...

In the recent past, business leaders treated diversity, equity and inclusion (DEI) as an afterthought. However, the tides are clearly shifting: Calls for justice for victims of police brutality — ...

At a town hall meeting Feb. 24, senior leaders provided an overview of planning, progress, metrics and next steps for UAB’s SUCCESS Initiative. A video of the meeting is now available. SUCCESS — which ...

Our use of data and statistics has been ever-growing within the articles that we write at The Athletic, drawing upon different metrics to highlight strengths, weaknesses, or patterns observed in a ...