The United Arab Emirates has secured a top-tier position in the latest Global Soft Power Index, ranking 10th worldwide and placing among the strongest-performing nations in generosity, economic growth ...

The United Arab Emirates participated in a high-level dialogue session that discussed the role of soft power in strengthening economic resilience and rebuilding trust in a world experiencing ...

As spending on military defence is only increasing, is attention turning away from forms of soft power around the world?

A former Obama administration official has warned that the Iran war is eroding US global trust and weakening its soft power ...

What may look like savings through layoffs and grant rescissions will in fact cost billions in lost trade, weakened alliances, and diminished global influence. Linda J. Bilmes is a former US assistant ...

What makes a country powerful in today’s world? Is it military strength, economic capacity or technological innovation? These certainly remain essential. But increasingly, cultural leadership is ...

Today, diplomacy is no longer confined to political negotiations or formal agreements. Instead, soft power, the ability to influence and attract through culture, values, and ideas, has become an ...