Newly available technology called ZoneCastingâ„¢ from GeoBroadcast Solutions enables local radio stations to use FM boosters tuned in synchronized Single Frequency Networks to both boost signal strength ...
With advertiser adoption of geotargeting strategies nearing saturation, new research shows there are location-based marketing dollars to claim with help from technology heralded by former FCC ...
(Sponsored) Local radio audience and revenue growth. Imagine a new technology to achieve this that has doubled buyer familiarity and interest in just five years. Buyers’ intent to spend more on radio ...