(By Rick Fink) Nobody, and I mean nobody, listens to your stations for the ads. The trick is making people HEAR the ads! Unless your listeners hear the ads and have an emotional or logical connection, ...
It’s every advertising agency’s worst nightmare: Despite paying less attention to GEICO and Progressive advertising, consumers are still doing the same amount of business with the companies, according ...
Progressive CMO Remi Kent is tapping into the brand’s corporate altruism for a new campaign during a fraught time for insurance companies. Progressive Insurance has gifted more than 1,000 vehicles to ...
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