LONDON, Feb. 20, 2025 /PRNewswire/ -- New research from Fospha, the full-funnel marketing measurement platform, finally shows how to quantify the "halo effect" – the previously hidden impact of direct ...

AUSTIN, Texas, May 19, 2025 /PRNewswire/ -- Fospha, a full-funnel marketing measurement platform, has launched its groundbreaking Glow Report, providing marketers with the first causal framework ...

LONDON, April 14, 2025 /PRNewswire/ -- Fospha, the full-funnel marketing measurement platform, has launched its latest research uncovering the key to maximizing Google Performance Max (PMAX) and Paid ...

The MarketWatch News Department was not involved in the creation of this content. AUSTIN, Texas, Sept. 3, 2025 /PRNewswire/ -- Black Friday and Cyber Monday remain the biggest moments in retail, with ...

AUSTIN, Texas, Aug. 11, 2025 /PRNewswire/ -- Marketing teams are under pressure to prove performance - but most can only show a fraction of their true impact. As sales shift to Amazon, TikTok Shop, ...

Leading indicators predict business outcomes: Engaged visits and branded search impressions are early signals, moving quickly in response to brand campaigns and reliably forecasting future results.

AUSTIN, Texas, Sept. 3, 2025 /PRNewswire/ -- Black Friday and Cyber Monday remain the biggest moments in retail, with significant pressure on brands in 2025. Tariffs and high financing costs are ...