Advertising can be typically be grouped into two categories: above-the-line and below-the-line advertising. Above-the-line advertising is typically marketing that is done by ad agencies and includes ...

Advertising analysis, a specialized form of market research, has become increasingly common as the costs of promotion have escalated. Because any mistake can be costly, analysis is done at every stage ...

Mainstream news media outlets have, in recent years, begun to create advertisements that look like news articles on their websites and on social media. My research raises questions about whether this ...