According to Schroders, non-retired members of Generation X expect to have just $661,000 by the time they retire. However, ...

More bummer news for Gen X: A new study finds that the forgotten generation is being diagnosed with more cancer than their parents’ and grandparents’ generations. “Our results speak to the rate of ...

Generation X, often referred to as the “forgotten generation,” has long flown under the radar of marketers and entertainment executives. Born between 1965 and 1980, this cohort is sandwiched between ...

The more than 65 million Americans in Generation X — ages 43 to 58 — have the largest wealth gap of any generation, according to new research. According to asset management company Schroders’ 2023 US ...

The approximately 65 million Americans born between 1965 and 1980 are sometimes described as the ‘forgotten generation’ but those who continue to ignore this powerful cohort do so at their peril. Gen ...

Gen X may be known as the “forgotten generation,” sandwiched between the Baby Boomers and Millennials, but this generation certainly won’t be forgotten for their contributions to culture. From Nirvana ...

You know "main character syndrome?" The phenomenon/meme that posits that certain people go about life like they're the stars of their own private TV show? Gen X, broadly speaking, is suffering from a ...

Gen X grew up on cassette tapes and microwavable dinners, but today many are staring at retirement charts and realizing how thin their savings look. Years of wage stagnation, shifting financial ...

Generation X may be among the smallest generational cohorts, but new research from ICSC shows they are one of retail’s most valuable and underestimated consumers. Born between 1965 and 1980, Gen X has ...

A few weeks back, I wrote about how Generation X is the forgotten generation that financial advisors should remember. In general terms, I mentioned the importance of targeting Gen X, why they are good ...