Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals that highly saturated colors on product packaging significantly influence ...
SMU Office of Research – Content streaming services such as Netflix and Apple TV often make suggestions of shows to watch. This feature is understood by the general public to work on the logic of “you ...
Research from a West Virginia University expert on consumer behavior shows the human desire for connection is a factor in many charitable donations. New research from FIU Business shows that ...
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