Sometimes a great purpose statement may be wrestling with two conflicting intentions that create a space for continuous innovation and growth. I love this. Baked into this statement is two conflicting ...

Do employees today wake up in the morning feeling excited about going to work? Sadly, the answer is likely no. In 2022, only 32% of employees were engaged on the job and that number has fluctuated ...

Does your company have a purpose beyond profit? It may seem an irrelevant question, but the answer can vary depending on who you ask. 79% of business leaders surveyed by PwC believe that an ...

According to a Harris-Kumanu survey conducted in October 2020, only a third of U.S. employees know their company’s purpose. And less than a third feel that they—or their coworkers—share that purpose.

Nilufar Ahmed does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

It identified three key elements to a powerful purpose campaign; You, Them and The World. ‘You’ defines the nature of the brand’s purpose, which has to be authentic. Brands with a history of working ...

Tim Burke is CEO of Affinio, the marketing strategy platform that leverages the interest graph to understand today’s consumers. With over 12 years of experience in building companies and developing ...

Kate Ellis, a former English professor who taught at Rutgers University in New Brunswick, New Jersey, for more than 40 years, says she started teaching as a way to have a positive impact on others. In ...