From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

2300 years ago, the Greek philosopher Aristotle wrote down the secret to being a persuasive speaker. This secret forms the basis of nearly every public speaking book written since... In fact, many ...

Karthi Marshan, Marketing Head, Kotak Mahindra Group believes that the art of persuading audiences means using the three basic appeals that Aristotle first described: ethos, pathos, and logos. He ...

While teaching a class on intelligence and analysis last year, I asked my graduate students why the media’s shocking picture of the drowned Syrian boy seemed to have such an incredible effect on ...

University of Liverpool provides funding as a founding partner of The Conversation UK. Benn used a range of rhetorical and oratorical devices to make his powerful case. Specifically, these were ...

A story in the Houston Chronicle says that studies show that about 80 percent of the time, jury verdicts match the opinions jurors held in a case immediately after hearing the opening arguments.