NEW YORKNEW YORK — Kellogg, the maker of Frosted Flakes, Froot Loops and Eggo, will split into 3 companies; corporate HQ moves to Chicago.

Add Yahoo as a preferred source to see more of our stories on Google. Eggo waffles containers on shelves at grocery store - PJ McDonnell/Shutterstock You may have toasted them, drizzled syrup on them, ...

Froot Loops will keep their artificially brightened colors. Some Pop-Tarts will lose them. Welcome to the ongoing experiment that is the American breakfast. The two companies formed after Kellogg Co.

Add Yahoo as a preferred source to see more of our stories on Google. Say what you want about the 21st century, but at least we live in the golden age of frozen waffles. The grocery stores of today ...

When I think of Eggo® waffles, my mind instantly returns to my teenage years. Two golden, crispy waffles drizzled with maple syrup were my staple breakfast before rushing off to school. While I admit ...