A study with 500-plus consumers showed 62 percent of restaurants worry about how consumers will react—and with good reason. Let’s be clear: While dynamic pricing is a feasible option for many ...

If you feel like you’re being nickel-and-dimed everywhere you shop – you probably are. Instacart has been using a shady AI algorithm that charges different prices to different customers on the same ...

Dining out with my family recently at a bustling restaurant in Philadelphia, I noticed the server giving off a bit of a brusque, apathetic vibe. But my daughters didn’t mind, practically squealing ...

Unfortunately, dynamic pricing isn’t a passing trend; it’s the new normal. Businesses that recognize it early and adopt ...

Six months after Wendy’s started a fierce debate about the fairness of dynamic pricing in restaurants, with consumers comparing price fluctuations throughout the day to Uber surge pricing policies, ...

No one wants to pay higher prices. But consumers wholly resistant to dynamic pricing could miss out on lower prices too. More than a fifth (22%) of Americans say they would not spend money at a ...

From big-box and grocery stores to airlines, “dynamic pricing” — where prices fluctuate in real-time based on supply and demand — is poised to become a larger part of the American shopping experience.

The company said in a blog post that retailers will no longer be given access to its Eversight technology, which allowed them to use AI algorithms to experiment with dynamic product prices. The ...