Unfortunately, dynamic pricing isn’t a passing trend; it’s the new normal. Businesses that recognize it early and adopt ...

Forbes contributors publish independent expert analyses and insights. Neil Sahota is a globally sought after speaker and business advisor. In the digital economy, companies continuously seek ...

In today’s fast-paced, ever-changing market, traditional promotional pricing — often planned in advance using historical data ...

If you feel like you’re being nickel-and-dimed everywhere you shop – you probably are. Instacart has been using a shady AI algorithm that charges different prices to different customers on the same ...

Dynamic pricing is under scrutiny again, with customers accusing companies of behaving unfairly by adjusting prices in real time to take advantage of demand ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers. The Fast Company Executive Board is a ...

With dynamic pricing, prices increase or decrease in real time. What drives dynamic pricing? Factors include demand, market conditions and competition. Dynamic pricing can be especially useful in ...

The theme park is adopting the strategy ahead of the busy vacation season. With spring break in the rearview, families may be setting their sights on summer vacation plans, and some theme parks are ...

Editor’s Note: A version of this story appeared in CNN Business’ Nightcap newsletter. To get it in your inbox, sign up for free, here. New York CNN — Your Uber costs more at 5 pm on a Tuesday than it ...

From Wendy's to Walmart, big companies are testing new pricing strategies they say will give you discounts. But that might not be the full story.

When artists opt out of dynamic pricing, resale ticket sellers on platforms like StubHub make more money Lady Gaga, left, received backlash from fans who alleged she used dynamic pricing on tickets ...