Cracker Barrel updated its logo and menu, leading to significant customer backlash and a drop in stock value. The new logo is more minimalistic, removing the image of the man and barrel, while keeping ...

Cracker Barrel is making waves with its latest rebranding effort, which includes a significant change to its iconic logo. The Southern-inspired dining chain has decided to drop the familiar barrel and ...

(Reuters) - Cracker Barrel shares fell about 3% on Thursday, after social media backlash around the restaurant chain's short-lived decision to change its decades-old logo hit customer traffic and ...

A week after announcing it was changing its iconic store logo, Cracker Barrel dropped its plans and will keep its existing logo. Here's what President Trump had to say about the logo changes. "If the ...

The global marketing firm Prophet was hired by the country restaurant chain to update the brand. The Wall Street Journal reported. In August, Cracker Barrel said it teamed with Prophet, which had ...

Stock down nearly 16% since logo change announced on August 19 Store traffic down about 8% since new logo launch - CFO Pommells Annual revenue forecast below analysts' estimate The company was forced ...