In the mid- to late-1990s, Michael Hundgen was a high school student who was facing an assignment for his marketing class. The task? Come up with a product and create a marketing plan for it. An avid ...
Most people spend months dreaming about their first Disney World trip. They research hotels, pack the right shoes, and map out their favorite rides. Yet somehow, a surprisingly large number of ...
Disney is preparing to spend $60 billion on its theme parks worldwide, but an expansion plan for Walt Disney World, or any of its other parks, has not been made public. There has been a sprinkling of ...