Watchfire announced a series of updates designed to help digital billboard operators reduce operating costs while increasing revenue and improving day-to-day efficiency. “The challenge isn’t managing ...

National mobile media truck network reports strong summer activations — including live Calgary Stampede campaigns — as ...

A digital ad company is introducing a new feature to those trucks you might have seen with illuminated ads on their sides (also known as mobile billboards). Thanks to next-gen LED panels and ...

Watchfire unveils energy-efficient billboard tech, lower cellular costs and Ignite OA programmatic connections to Blip, ...

Daktronics has launched the DXB-1000, a next-generation digital billboard solution that redefines performance, sustainability and return on investment for the Out of Home (OOH) advertising industry.

Bryan leaders are weighing a deal that would remove six old billboard structures while converting six existing signs to ...

A new double-sided display is strategically positioned at a high-traffic intersection. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Daktronics ...

For more than a century, the billboard business depended on printing. From hand-painted advertising murals to multi-sheet poster panels to vinyl prints, outdoor advertising and commercial printing ...

As brands begin to use artificial intelligence for predictive placement and dynamic creative, traditional advertising needs to become smarter, more responsive, and more competitive in the form of ...

In the fast-moving world of digital advertising, attention often centres on social media platforms and search engines. Yet across Africa’s highways and city skylines, another transformation is quietly ...

Cash-strapped San Diego’s aggressive search for more revenue includes a new plan to generate $3 million a year by allowing controversial digital billboards for the first time. In addition to ...