While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...
In recent years, the digital advertising landscape has shifted with the rise of short-form video formats like TikTok, Instagram Reels and YouTube Shorts. These formats have captivated audiences with ...
The world is more connected than ever before, and your customers are looking for answers to their questions. This means that as digital marketers, it is our responsibility to consider the needs of our ...
Sleep is one of the clearest areas where short-form video can take a toll. Many children today view screens when they should be winding down. The bright light delays the release of melatonin, a ...
Claire Marie Healy on the significance of music videos and the emotional potential of advertisements
Brevity is the soul of wit in Mack’s new publication Short Form: 40 Years of Music Videos, Ads, and the Art of Moving Images, ...
Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 2,000 law firms with their websites and marketing. Law firms can use blogs as critical tools to establish thought ...
Short-form video content managed to become quite popular in the last couple of years. We’ve been seeing such content for quite some time, and services for it as well, but it was never as popular as it ...
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