Vision statements inspire, but tension drives execution. Learn why great strategies start by naming the friction they exist ...

Before you create a marketing plan, even before you develop your marketing goals, you need to have a vision. A vision is what you have when you are starting your business. It’s what you picture for ...

Vision and scope documents define what your customer or company has in mind as well as describe the work process necessary to reach that vision. For example, entrepreneurs benefit from writing a ...

Forbes contributors publish independent expert analyses and insights. I write about leadership and performance management. The most effective leaders don’t simply respond to the moment—they architect ...