Like many diligent small-business owners, you drafted a list of goals when you wrote your business plan, and you updated them when you created your business marketing plan. But since then? Who has ...

Most strategic plans look about 3 to 5 years into the future. Planning farther ahead than five years can be problematic. But the pressure on CEOs and boards of directors to achieve near-term results – ...

Strategic planning is a critical business practice for positioning an organization for success, aligning leaders to a common plan, and guiding management decisions. Most companies conduct some form of ...

Clear goals, objectives and targets will help ensure that measurable progress in your strategic plan. Goals, objectives and targets should be specific, measurable, achievable, relevant and time-bound ...

Your strategy document is a $500,000 wish list that nobody knows how to execute. You’ve sat through those strategy presentations. The ones with the slick slides, the ambitious objectives, the ...

Strategy is a word that has prestige. Being a strategic thinker is often a key step on the way to the C-suite. For the marketer, it can separate you from the pack. If you put the word "strategic" in ...