Consuming brands ironically is a way to secretly signal our identity or beliefs to people who know us, according to new research. A giddy tween wearing a Justin Bieber t-shirt at a Justin Bieber ...

Irony is one of those things you kind of know when you see or hear it on screen, but it's much harder to define and put into layman's terms. But don't worry, we have you covered there. Today, we're ...

Irony has a special place in the human psyche. Otherwise mundane concepts suddenly come to life when they’re recognized to have an ironic quality. British comedian David Mitchell captures this ...