“In this world, you get what you pay for.” – Kurt Vonnegut, Cat’s Cradle Source: Shopping by Andres Rodriguez Flickr Licensed Under CC BY 2.0 Open any marketing textbook or go to a marketing ...

Customer value mapping is an established concept and has various definitions. Unfortunately, many companies get lost with customer value mapping. Too often, the exercise becomes entirely focused on a ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...

Both customers and service providers must grasp the difference between a technology “deployment” and an “installation” to avoid shortcomings in security system usability, reliability, and operational ...