There is a distinct weight that comes with painting a logo that people have seen on the back of greeting cards for ...

It’s a little thing, but sometimes the little things in life bring us the most joy. The NBA is bringing back the old-school script logo for the 2022 NBA Finals. THE ...

Forty years ago, the NBA flipped the script and debuted a new logo for their championship series. Illustration: Demetrius Robinson / The Athletic; Photo: Mike Ehrmann / Getty Images This is a story ...

The Larry O’Brien Trophy image will be back on the court for the 2026 NBA Finals. So will the classic script logo. It became a social media controversy during last year’s NBA Finals when there was no ...

Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...

SAN ANTONIO -- It's official: The NBA Finals logos are back at the NBA Finals. With no fanfare other than a social media post, the NBA announced Sunday that the image of the Larry O'Brien Trophy -- ...