Most businesses assume that direct mail marketing companies compete on stronger creative, but in the first 200 characters of ...

In the relentless pursuit of customer acquisition, digital channels often dominate the conversation. Yet, when fueled with the right data, a powerful, usually underestimated tool continues to deliver ...

Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...

Some businesses hesitate to dive into advanced personalization, worried about complexity or the risk of getting it wrong. However, the tools and software available today make this process more ...

Outside the city of Osnabrück in northwestern Germany, longstanding commercial print and mailing company Meinders & Elstermann, now operating under the new brand MEO-Media, is redefining what modern ...