The Direct Marketing Association (DMA) released a study indicating significant growth and efficacy in the direct marketing industry through 2012. The study, titled Direct Marketing Facts and Figures ...

Data-driven marketing added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012, according to a new study released this week by the Direct Marketing Association. The ...

Apple has shared a study commissioned from Analysis Group [PDF] that looks at App Store pricing changes before and after reduced fees took effect in the European Union(EU) in March 2024 under the ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 21 min ago By Jeanine Poggi - 2 hours 9 min ago By Heidi Waldusky - 2 hours 32 min ago By Adrianne ...

Privacy legislation would reach $9 billion in additional fund-raising expenses for nonprofit charitable organizations as restrictions on marketing data ...

The regulations of the Digital Markets Act (DMA), which are intended to ensure more competition in app stores, among other things, apparently have only one winner: the developers. According to a new ...

The proposed federal do-not-e-mail registry would cost the commercial e-mail industry as much as $5.8 billion, according to a study released March 31 by the Direct Marketing Association. The cost ...

Mobile messaging has emerged as one of the strongest performers in prompting consumers to seek further information, in consumer research from the DMA (Direct Marketing Association), sponsored by ...

Customers are demanding more personalization from brands. And brands are trying to provide it -- with 70% saying their investments are driven by this need, according to the Data & Marketing ...

Despite the economic fallout from Sept. 11, the anthrax scares, and the dot-com bust last year, the Direct Marketing Association released a report yesterday that U.S. sales revenue from direct and ...