The Pentastar logo was created in 1962 by Robert Stanley%2C at the Lippincott %26 Marguiles design firm. "The company is changing again%2C" said company spokesman Ed Garsten. FCA became the dominant ...

As the hour when Chrysler's new five-years plan will be revealed to the world draws even closer (November 4th, 11 am EST), the first pieces of information have began to leak. Whereas the projected ...

AUBURN HILLS, Mich., Nov. 27 (UPI) --Chrysler is discontinuing its legendary Pentasar logo following the formation of Fiat Chrysler Automobiles and the inception of its new FCA logo. "Chrysler Group ...

Low-resolution, grainy and barely recognizable--sounds like a spy photo of a top-secret supercar in testing. But yesterday it was the best way to describe a new Chrysler logo, dug out of the depths of ...

Siddarth Raja May 17, 2007 Comment Now! Free from its ties with German parent Daimler, Chrysler will be making major strides to show that it is returning to its American roots. Latest reports suggest ...

Logos come and go, and in the case of the famed Chrysler Pentastar, it’s on its way back out. The well-known five-sided emblem, which sits prominently atop the massive Chrysler Technical Center ...

The question of what we’ll call the new, combined empire of Fiat and Chrysler has been answered – the new entity will be known as Fiat Chrysler Automobiles. Initialized down to FCA, the new company ...

It’s all happening at Chrysler this week. A new logo and a new leader who is rumoured to be working for $1 per year, mark the start of what is hoped to be the big turn-around. Chrysler unveiled their ...

Chrysler has announced it is expanding its "Imported from Detroit" merchandise line with a new logo featuring the Detroit fist - the downtown monument to famous boxer Joe Louis. The black and white ...

Marc Treiber spent last Wednesday packing up the Chrysler memorabilia that festoons his Rallye Dodge-Chrysler-Jeep store in Monroe, N.Y. He has old logos, including a Dodge Brothers Star of David logo ...