American essayist Agnes Repplier once said, “There are many ways of asking a favor, but to assume that you are granting the favor that you ask shows spirit and invention.” This quote reminds me of the ...

PLEASANTON, Calif.--(BUSINESS WIRE)--There is a significant industrywide shift underway to improve the quality of customer data, according to new research by Veeva Systems (NYSE:VEEV). The Veeva 2018 ...

Customer references have always been key ingredient in successful selling and marketing. Nothing differentiates you from the competition as effectively as strong customer references, and nothing but ...

Salespeople work under the pressure of a very competitive environment, and they want access to any tool or resource that will help them win business. And, as with most large corporate purchases, the ...

In our post-consumer age, third-party validation is an increasingly key factor for people choosing to pursue new products and services. However, a customer reference — a business’s most precious and ...

Creating passionate customers who advocate for your brand isn't easy - what's in it for them? Recently, BMC's Kim Ellis told me how her team moved BMC from a one-way reference program to a genuine ...

New customer reference data survey looks at the current state of customer reference data within life sciences across Europe. A new customer reference data survey from Veeva Systems looks at the ...

Austin, TX — Upland, a provider of cloud software for enterprise teams, highlights the continued value of RO Innovation, a customer reference management software solution that helps B2B organizations ...

Any vendors I’ve encountered have suggested that in return for better pricing or special consideration, I or others in my company be willing to provide references, participate in press releases, case ...